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Organic range extension
The aim is to increase visibility on social media without paid advertising. This is achieved through content quality and relevance that delivers engaging content, and user interaction and engagement to foster an active community. Strategic posting ensures that content is published at the right time, while cross-platform networking strengthens distribution across multiple channels.
1
Content quality and relevance
Creation of high-quality, informative and entertaining content that is tailored to the interests and needs of the target group. Relevant content increases the likelihood that followers will share and like the posts, thereby increasing organic reach.
2
User interaction and engagement
Actively involving followers by replying to comments, reacting to messages and interacting with posts. Engagement increases the visibility of content, as social platforms tend to show active posts to more users
3
Strategic posting
Scheduling and publishing posts at optimal times when the target audience is most active. Regular and consistent posting helps to reach the audience and maximise the visibility of the content
4
Cross-platform networking
Promote the distribution of content through cross-promotion on different social media channels. Links and mentions on different platforms increase reach by tapping into new target groups and increasing visibility across different networks.