Paid ADS

Paid ads are paid adverts that companies use to reach their target group on various platforms. By using Meta-Business Manager or Google Ads, advertisers can effectively promote their products and services. With audience definition, specific demographics can be targeted, while budget control allows spend to be managed efficiently. Ad formats offer various creative options to attract user attention and performance tracking helps to measure and optimise the success of campaigns.

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Definition of target groups

This includes the precise selection of target groups based on demographic characteristics, interests, behaviour and geography. Tools such as the Meta-Business Manager and Google Ads make it possible to target specific user groups, which increases the relevance of the adverts and the likelihood of a conversion.

Budget monitoring

Paid ads offer the opportunity to flexibly set and manage advertising budgets. Advertisers can set daily or campaign budgets and, depending on the platform, also choose bidding strategies to achieve the best price-performance ratio. This control helps to optimise expenditure and avoid unnecessary costs.

Advertisement formats

Platforms such as Meta-Business Manager, Google Ads and TikTok Ads offer a variety of ad formats, including video ads, carousel ads, banner ads and sponsored posts. These formats make it possible to create creative and engaging content tailored to the platform and target audience.

Performance-Tracking

Detailed analysis and reporting tools allow companies to monitor the performance of their ad campaigns in real time. Metrics such as click rate, conversions and response rate are analysed in order to evaluate the success of the campaigns and make any necessary adjustments. This enables continuous optimisation of the advertising strategy.